Client
Medallion Financial Group

Objective
Increase visibility to both potential clients and potential investors.

Medallion Financial is a publicly traded specialty finance company with a leading position in financing taxi medallions and other targeted industries. Medallion Financial also operates the largest taxitop advertising company in the United States.

In planning out the information architecture for Medallion Financial's Web site, IIMS structured and organized content for two specific yet disparate audiences.

Visitors interested in receiving funding from Medallion are directed to the "Loan Information" section where they have access to information about the types of financing available and how to acquire it.

At the same time, potential investors and current shareholders are directed to the "For Investors" section which contains up-to-date financial information and the latest annual report in PDF format for easy printing.

IIMS arranged and edited the content to highlight key facts and figures. The final Web site copy was clean, concise, logically organized, and easy to read.