Recently several key search engines, led by Overture.com, partnered together to offer advertisers a way to guarantee top placement in their search results. This new service — known as Pay for Placement marketing — has already revolutionized the online marketing sector. Unlike traditional search engine optimization techniques, advertisers get the ranking control that they desire and generate a much more qualified base of traffic to their Web site. The results are immediately measurable and give advertisers a competitive advantage that is typically unaffordable using alternative techniques.

After initial beta testing of this service with a select group of its clients, IIMS rolled out its own Pay for Placement campaign management service. This new service guarantees a set level of monthly visitors who searched on select keywords and phrases for a fixed quarterly budget. IIMS identifies highly searched keywords and phrases relevant to a client's business, prepares all creative for the listings on Overture, works closely with Overture's review team to get listings accepted quickly and strategically manages the post launch bidding process as well as results measurement.

Pay for Placement is the perfect match for those looking for an aggressive online marketing strategy that can be implemented quickly and that guarantees measurable results. Other services such as Google and Looksmart are also adding Pay for Placement programs to their product offerings. IIMS is currently investigating the effectiveness of these new services. IIMS is currently managing over 30 Pay for Placement campaigns with Overture for clients ranging from Ecommerce sites to manufacturers to service businesses. The company hopes to introduce this service to many more of its clients over the next few months.

Press Release - April 1, 2002